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Branding, Packaging design

"The Fundamentals of Typography. 2nd edition" book by AVA Academia (Switzerland):

"This identity and packaging design for an experimental fashion label, by design agency Creasence, shows the power of using a simple element in a consistent manner. Taking ownership of the letter (the ubiquitous Helvetica 'R') or the colour (a straight Pantone Red), is always going to be hard, but by combimng these elements the identity becomes distinct enough to become 'ownable'."